How to Advertise Your Products on Google by Google Advertising Platforms?
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Google advertising Platform: In this article, you can learn about Google advertising Platforms, which help you brand your product on google. But First You Need to know about Google Ads
What You Should Know About Google’s New Advertising Products and Brands?
For the past decade, big and small companies have depended on the internet for advertising and marketing; obviously, Google is leading. So when Google announced their new products and introduced new brands for their advertising products, we were all ears.
Now, Google Ads, Google Marketing Platform, and Google Ad Manager are Google’s new brands incorporating some mainstays for the benefit of millions of the advertisers.
From the early June to July, Google will introduce simpler brands and solutions for advertisers. So if you plan to advertise on Google, read this article first and get yourself oriented on the changes happening in the Google’s advertising products.
It’s Google Ads now How to Work
Google AdWords debuted in the 2000 and served as the platform for running text ads on Google search engines. Eighteen years later, the AdWords evolved from a text platform to a forum that can support different ad formats like videos, shopping, apps, and more.
Its evolution has comes to the point of re-branding Google AdWords to Google Ads to simplify its complex line of the products.
With Google Ads, the marketers can purchase ads across all of Google’s properties as well the partner sites. So if you are a marketer, you can now easily find and reach to people by finding answers on search engines, YouTube, and Google Maps, among other.
There is hardly a difference b/w Google Ads and Google AdWords. But the good news is that. The platform is more simplified. And is becoming the automated interface.
But that’s not all.
The Google has announced the launch of their new advertising product made solely for small businesses.
A brilliant campaign is a new type in Google Ads that brings a machine learning technology (AI right there) that creates ads. Allows the advertisers to identify the actions they prioritize, e.g., phone calls, store visits, or purchases. This will help small businesses focus on running their business to stability without shedding too much effort on online advertisement campaigns.
Google Marketing Platform
The google products may not be familiar to small businesses, but if you are an advertiser for big international companies, then eyes here.
With the bursting of data, channels, and formats, consumers are now very oriented on how they are advertised or identified as the target market.
Remember that, the privacy scandal that happened the few months ago? That’s right. The People are now aware that some of their private data are being used for the advertising purposes.
That is why the Google made another tool. that is used to puts privacy as a top priority.
They introduced the Google Marketing Platform. A collaboration of DoubleClick advertiser products and the Google Analytics 360 Suite.
Marketers can do all their tasks in single place. They can now evaluate their customer experience and measure their optimized digital campaigns and other functions in one location without compromising their customers’ private data.
Under the Google Marketing Platform, Google also introduced new products called Display and Video 360. These products combine the features of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. This means all departments can collaborate in real-time. And execute ad campaigns simultaneously.
Google Ad Manager (Google Marketing Platform)
In the Automation continues its move up to managing advertisements on the Google. Google Ad Manager(google ads) is a complete ad platform that will help you maximize your earnings across reservations, private marketplaces, and open auctions.
Google Ad Manager also offers the single platform. Which is used for measuring, delivering, and optimizing ads regardless of where your audience is engaging. This includes mobile apps, TV, and other media like YouTube or the Google maps.
Ad Manager also helps you to curate. Who can access your inventory and the other programmatic demands?
Technology is changing day to day. And sometimes it’s too fast. That we need to step back and look at the bigger picture. And create a way to simplify the everything. Google is doing a great job on advertizing.
Advertising on Google is a much easier now. And the fact that they are focusing more on the welfare. And the privacy of consumers is a significant plus point.
